An NFT marketing strategy is important for every artist who creates and sells NFTs. Marketplaces such as OpenSea and Solana are competitive. However, they make it possible for an artist to reach a wider audience.
With a carefully developed NFT marketing strategy, you can sell your work to people around the world. Whether you’re just starting out or have years of experience as an artist, you can build a community and generate multiple revenue opportunities from your artwork. This article will explain how you can develop a profitable NFT marketing strategy.
An NFT Marketing Strategy Helps you to Succeed
This article is for people who don’t already have a community. Artists who already have a community on Twitter or on other social media channels are already using an NFT marketing strategy. In this article, I’ll cover five steps that you need to take, to become successful with your NFT project.
All of the top collections that you see on OpenSea started from scratch but the artists used an effective strategy to reach where they are now. So, you can do the same with the NFTs you create if you’re patient and don’t give up.
Build the Right Community for your NFTs
If you already have a large community on YouTube or another social media channel, don’t assume that you can sell them NFTs. You have to build the right community that’s interested in your NFTs. A community that’s interested in travel, footwear or sports, won’t necessarily be interested in NFTs.
The people who are interested in your recipes, your voluntary organization or your skateboarding tips won’t necessarily know what cryptocurrency really is all about. They don’t know what a crypto wallet is or how to use one. They don’t know how to connect a MetaMask wallet to OpenSea and they don’t know how to fund that wallet.
A community that isn’t focused on your type of art won’t know how to do all of those things. After 10 on 15 years, NFTs will be very popular. However, right now NFTs are not that popular everywhere. That makes them a good opportunity for investors.
Focus on your Art
So, you’ll need to build an NFT community just for your art. For example, my YouTube channel has turned out to be an NFT community. The most popular uploads are all related to NFTs.
However, it’s important to remember that my subscribers were also interested in crypto and trading assets on the blockchain. They knew how to use cryptocurrency wallets long before I started uploading videos about NFTs.
Be Transparent with your Brand
I started recording about NFTs in 2021. Since then, all of my subscribers have become so interested in NFTs that they want me to keep on recording about them. Even though I also put videos on trading on my YouTube channel, I also like recording videos about NFTs.
So, I have an NFT community now. It would be easy for me to launch a collection and sell NFTs to my community but I’m not planning to do that. I’ve created my Shiba Toons collection and I decided to give it for free to everyone who watches my videos.
Your NFT marketing strategy will help you to build the right community. So, a niche community of 10,000 people is better than a community of a million people who are interested in a different topic. Always be super transparent and clear to your community. Let them know where you’re from and know a little bit about you as a person.
For example, my community knows that I’m Petko Aleksandrov. I’m from Bulgaria and I’m a father of three children. This is how you build trust; by being yourself.
People need to know the real team that’s behind the project. This is important because they’re investing in your art. They need to know where the project is coming from. You can also openly let your community know what your plan is and why you’re creating art. This way everyone who likes the idea will follow you.
Build your Community Before Launching
It’s important to build your niche community before you launch your project. It’s not a good idea to work on your collection, launch it on OpenSea, Solana or another platform and then start doing marketing. You’ll fail if you do it in that order.
Start building your pages on Twitter and Discord long before you create your very first NFT. Other social media channels are important but Twitter and Discord are the most popular ones for NFTs.
For example, the Bored Ape Yacht Club has pages on both channels. They have 134,000 followers on Discord and over half a million followers on Twitter. After you start building your communities on these platforms you can also build communities on Instagram and Facebook.
If you aren’t sure what you want to post about, look at what popular channels are posting about to get ideas. In your NFT marketing strategy, you can also follow them and post on similar topics. However, ensure that you include images of your NFTs. If they’ve done giveaways or airdrops you can do those as well.
Paid Promotions on Rarity Tools
If you plan to spend a little money on promotions, you can consider listing your collection on Rarity Tools. It costs money to do that. So, this step is for the people who have a marketing budget.
It’s not cheap but if you put your project in the upcoming section it gives you good exposure. Many NFT collectors look at this website in order to grab NFTs before they are put on the aftermarket.
Sponsored YouTube Videos
Sponsored YouTube videos are also a good way to get the word out about your NFTs. You’ve seen that some of my videos are sponsored by NFT artists. So, I’ll explain how that works.
As a YouTuber I can accept sponsorships from different companies and projects. Even though my YouTube channel is still small and I have around 14,000 subscribers, every day I receive between 10 and 20 offers. However, I reject 99% of them because I only select the ones that I really like.
Projects that I choose are the ones that I really want to show you guys. In the same way, you can pay to have YouTubers promote your project. So, you’ll reach their audience.
NFT Marketing Strategy – Have a Few Giveaways
When you’re starting from scratch and you don’t have a community, there’s no one to buy your first NFTs. However, what you can do is give away some of your NFTs for free.
You can go to Facebook groups to promote your giveaways. To cover all the bases with your NFT marketing strategy, you can also promote your giveaway on Twitter, Instagram and another social media channels. This way your collection on OpenSea or Solana will gain more exposure and you’ll start to have buyers.
It’s important to do that before you launch your collection. If you launch your collection and no one owns any of your art yet, people will be skeptical about it. People will always be wary of being the first one. So, giving away some free NFTs is not a bad idea.
It’s important to only give away a few of your NFTs if you’re planning to sell most of them eventually. You don’t want to build a community of people who aren’t willing to spend money. If you do that, when you launch your NFT collection those people won’t buy any because they’re only interested in collecting free NFTs.
Put Time into your NFT Marketing Strategy
I’ve shared five steps that you’ll need to follow if you want to have a profitable NFT marketing strategy. However, it’s up to you to put time and work into it in order to succeed. You can follow these five very basic steps to start building your community and boost your project.
There’s huge competition on OpenSea and Solana nowadays. In addition, if you don’t have a budget for promoting your NFTs, it’s hard to stand out. However, if your project is outstanding and you follow your plan all the way, you’ll get results. If you have any other NFT marketing strategies in mind, please share them in the comments below.