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Modern B2B sales teams face the challenge of knowing when a buyer is ready to engage. That’s why b2b intent data has become a game-changer. It tracks signals like content consumption, research patterns, and digital behavior to identify prospects actively exploring solutions. This allows marketers to prioritize high-value accounts, align outreach, and shorten sales cycles significantly. The most exciting part is how it empowers both marketing and sales to work smarter, not harder. In your opinion, will intent data soon become the default strategy for all B2B companies, or is it still limited to certain industries?
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