Feeling stuck with promo strategies for my online store — anyone been there?

[Luisa Milton]

I’ve been running a small eco-friendly candle shop online for about a year now. The products are doing okay, and I’ve built a decent Instagram following, but converting that into real sales is another story. I’ve tried ads and influencer shoutouts, but it feels like I’m constantly spending and barely earning back. I keep wondering if there’s something smarter I’m missing — like maybe a better way to get visibility without draining my budget. Has anyone found effective low-cost or community-based ways to drive actual sales? Would love to hear real stories or ideas!

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