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I’ve been seeing more businesses talk about using an intent data platform to refine their sales and marketing approach. The idea is that by tracking online signals and buyer research behavior, companies can identify prospects who are actually ready to engage. This makes outreach more relevant and reduces wasted effort. Do you think this approach truly shortens sales cycles and increases conversions, or is it just another trend? Would love to know how others have experienced the impact of intent-driven insights in their lead generation strategies.
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